Snapchat mistakenly woke the other side of the iconic star. This was due to snapchat’s commercial over the incident that occurred in year 2009 between Rihanna and Chris Brown.
According to reports, Rihanna on Thursday denounced Snapchat after an advertisement made light of her beating by fellow pop star Chris Brown, sending the company’s share prices tumbling.
The snapchat advertisement showed the two singers and asked Snapchat users whether they would rather “slap Rihanna” or “punch Chris Brown.”
This infuriated Rihanna and she took to her instagram page to condemn the act as well as blacklist snapchat.
She posted on her instagram: You spent money to animate something that would intentionally bring shame to DV (domestic violence) victims and made a joke of it!!!!”.
“This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children, and men that have been victims of DV in the past and especially the ones who haven’t made it out yet….you let us down! Shame on you.”
But a Snapchat spokesperson said that the advertisement featuring Rihanna had been “reviewed and approved in error, as it violates our advertising guidelines.” “We immediately removed the ad last weekend, once we became aware. We are sorry that this happened”.
But many of Rihanna fans weren’t happy, so the begun deleting the App. And so, In a sign of Rihanna’s power, shares in parent company Snap Inc. fell 3.64 percent on a largely stable day on Wall Street.